Work

  • Hi, I’m Polina. For over a decade, I’ve been building, scaling, and shaping brands — helping them find their voice, stand out, and grow.

    With a strategic mindset, a keen eye for design, and a knack for storytelling, I know how to create brands that don’t just sell but leave you hungry for more.

    • Brand Strategy

    • Storytelling & copywriting

    • Brand guidelines

    • Creative campaigns

    • Brand Management

    • Creative Strategy

  • While I’ve worked in many different industries, my heart is torn between:

    • DTC, E-commerce: wellness, fitness, fashion, beauty, pet products

    • B2B: fintech, SaaS

  • I believe we all have superpowers. Mine are a knack for storytelling, a keen eye for aesthetics, and the ability to turn bland into memorable.

Summary

Brand Strategy & Design

  • Senti

    Transforming the first aid category by building an aspirational, design-led brand.

    Case study

  • Get a room

    Building the visual and verbal identity for a podcast exploring modern intimacy.

    Case study

  • Appinio

    Revealing the brand’s authentic personality and tone of voice.

    Case study

  • ESKA Finance

    Repositioning ESKA, a fast-growing fintech.

    Case study

Brand Management

Storytelling & Copywriting

I love a good story—and I know how to craft one. From brand messaging and website copy to campaign concepts, I create stories that stick and brands people can’t help but love.

Brand campaigns

Connect with your audience and cut through the noise with memorable campaigns.

Creative Strategy

With a strong DTC background, I’ve developed, tested, and refined hundreds of ad concepts—and know exactly what makes an ad perform.

  • "We were taken aback by the exceptional detail and creativity that went into our branding. Polina and her team truly got us and our brand, and the final result was beyond our expectations!"

    Get a room, Founders

  • “It's incredible how much impact one person can have in such a short period of time"

    Max Honig,
    Appinio CEO

  • "It’s hard to imagine not having had Polina as an integral part of the FitTripper journey. Polina overall is a very intelligent person, she was critical to our company’s early-stage development and I would strongly recommend working with her".

    Rob Krieger,
    FitTripper CEO & Founder

  • "Polina is a delight to work with and has a true gift for design and strategy. We have a much firmer grasp on how to tackle our creative strategy thanks to her."

    Keaton,
    Girl Who Excel

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Let’s chat