Storytelling
& Copywriting
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Naming
Brand messaging
Advertising copy
*within the bigger Brand Strategy & Design project.
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Senti is a brand of first aid kits, originally designed by and for the military. The goal was to position it for success in the B2C market in Europe. The target audience includes active travelers, adventurers, humanitarians, journalists, and others going to remote locations.
Name
Senti, short for 'sentinel'—one who watches and guards—also evokes 'sentir,' connecting to the emotions and experiences of adventure and exploration.
It’s short, memorable, friendly, and to the point, while still containing the letters 'ST,' preserving a link to the original name. The name is also applicable to the other business branches.
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Naming
Brand messaging
*within the bigger Brand Strategy & Design project.
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“Get a room” is a podcast about sex, relationships, and everything in between. Hosted by a charismatic sexologist, each episode features a real-life couple’s therapy session
“About us” write up
"Get a room" is a nakedly honest podcast about sex, dating, and relationships. By sharing our personal experiences, we hope to put you more at ease with your own.
Our stories range from laugh-out-loud funny to occasionally embarrassing, and sometimes they’re just too hot to keep to ourselves—but they’re always, undeniably, bare and real. So real, in fact, that we had to stay anonymous.
Each episode brings you a hot story, a good laugh, or, well, everyone’s favorite—“a learning.” So, get comfortable, hit play, and join us, as we bare it all.
P.S. Don’t say we didn’t warn you - side effects may include an urge to get naked… or, finally, ask them out.
“So nakedly honest, he had to keep it anonymous”
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Brand messaging
TOV
Website copy
Event branding
*within the bigger Brand strategy & Repositioning mission.
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Appinio is a real-time market research scale-up. The goal was to redefine the brand’s tone of voice and develop brand messaging to humanize the brand by infusing a sense of playfulness and personality into its verbal and visual identity.
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Concept, copywriting, and creative direction for a 360 brand awareness campaign.
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Guud Women is a supplement brand for women.
The campaign’s goal was to start a conversation about negative self-talk during periods and to position Guud as change agents promoting self-acceptance, love, and kindness during “this time of the month”.
