About
The goal was to position a brand of first aid medical kits, originally designed by and for the military, for success in the B2C market in Europe. The target audience includes active travelers, adventurers, humanitarians, journalists, and others going to remote locations.
A brand strategy, positioning, name, and identity were required.
Name
Senti, short for 'sentinel'—one who watches and guards—also evokes 'sentir,' connecting to the emotions and experiences of adventure and exploration.
It’s short, memorable, friendly, and to the point, while still containing the letters 'ST,' preserving a link to the original name. The name is also applicable to the other business branches.
Meaning
Senti, short for 'sentinel'—one who watches and guards—also evokes 'sentir,' connecting to the emotions and experiences of adventure and exploration.
It’s short, memorable, friendly, and to the point, while still containing the letters 'ST,' preserving a link to the original name. The name is also applicable to the other business branches.
“First aid is our second nature”
