About
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Brand strategy
Rebranding
Copywriting
Brand Guidelines
Social media strategy
Website relaunch
Merchandise
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ESKA Finance simplifies vehicle financing for small entrepreneurs. The startup is taking the world of traditional banking and leasing by storm by removing paperwork and inefficiencies, offering instant decision-making and record delivery times.
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The goal was to create and implement a new brand strategy and guide the internal design team to create a fresh brand identity. The new look and feel of the brand had to reflect the brand’s newly defined positioning and tone of voice.
Positioning
The idea was to move away from the dry, feature-driven positioning that dominates the leasing industry and instead spotlight the brand's mission and aspirations. At its core, it’s about empowering small entrepreneurs and helping them transform their dreams into reality.
Where traditional banks see a million problems, we see a million opportunities.
Social media revamp
Shifting to more relatable and personal content, aligned with the new brand identity with its vibrant color palette, led to an x3 increase in engagement.
Boring? Not in my vocabulary.
There’s no such thing as a 'boring business'—only boring communication. For the festive season, we decided to surprise ESKA’s partners with merchandise that’s not only actually practical but also serves as a playful reminder of ESKA’s core values and mission.
