About

  • As Senior Brand Manager at Appinio, my mission was to define and bring the brand’s unique tone of voice to life—while guiding the design team through a full website redesign and elevating the brand’s presence across every touchpoint, from social media and event branding to sales collateral.

  • Based on a thorough brand audit, leadership workshops, internal questionnaires, and competitive research, we developed a new look and feel for the brand—refreshing, relevant, and fun, yet firmly rooted in its deep expertise and tech excellence.

    • Brand messaging

    • TOV guidlines

    • Website copy

    • Event branding

  • Appinio is a real-time market research scale-up based in Hamburg.

Website revamp

  • Before

  • After (1)

  • After (2)

  • After (3)

“80% of professionals find market research intimidating, boring and overpriced. The other 20% are already with us.”

  • “It's incredible how much impact one person can have in such a short period of time"

    Max Honig,
    Appinio CEO

Event branding

From OMR to smaller conferences across the EU and UK, Appinio turned events into a growth lever with a highly distinctive booth presence and standout merchandise.

Branded popcorn for OMR

Let’s chat