About
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As Senior Brand Manager at Appinio, my mission was to define and bring the brand’s unique tone of voice to life—while guiding the design team through a full website redesign and elevating the brand’s presence across every touchpoint, from social media and event branding to sales collateral.
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Based on a thorough brand audit, leadership workshops, internal questionnaires, and competitive research, we developed a new look and feel for the brand—refreshing, relevant, and fun, yet firmly rooted in its deep expertise and tech excellence.
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Brand messaging
TOV guidlines
Website copy
Event branding
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Appinio is a real-time market research scale-up based in Hamburg.
Website revamp
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Before
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After (1)
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After (2)
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After (3)
“80% of professionals find market research intimidating, boring and overpriced. The other 20% are already with us.”
Event branding
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Branded popcorn for OMR
