Brand Therapy
For founders and teams that are done blending in.
Hi, I’m Polina.
With 10+ years of experience in brand strategy & management, I help brands cut through the noise by getting clear on their value proposition, positioning, and strategic & creative direction.
If you’re too busy executing, overwhelmed by ideas, and unsure where to focus, I act as your thinking partner — helping you step back, realign priorities, and make clearer brand decisions.
The outcome? Clear direction, impactful actions, and marketing time, energy, and budgets focused on what actually works.
10+ years
of experience in various brand roles
8 industries
from DTC (femtech, fitness, fashion, beauty, and lifestyle) to B2B (fintech, SaaS)
10 markets
Europe (France, Germany, Spain, UK, Belgium), SEA (Singapore, Indonesia, Thailand), US, and Russia
∞ love
for branding, creativity, and design
What is Brand Therapy?
Brand Therapy is a value-packed brand strategy session for founders and marketing teams, rooted in my 3-step methodology. Designed to uncover what's holding your brand back and identify growth opportunities, it takes you from diagnosis to clarity.
Step 1
Diagnosis
Before we meet, you fill out a short form, and I run a brand audit, which we’ll use as a starting point for the session.
Step 2
Therapy
A structured 90-minute session where we dig into the problem, explore solutions, and build a clear direction, through a series of prepared questions and exercises.
Step 3
Prescription
After the session, you receive a full summary: brand audit results, problem statement, solutions, and agreed next steps.
FAQ
-
Brand Therapy is for Founders & Marketing teams who want to gain clarity, get a creativity boost, and a fresh external perspective.
-
A session is currently €290 (instead of €450).
It includes a pre-session brand audit, a 90-minute deep-dive into your specific problem, and a follow-up summary with next steps you can act on immediately.Workshops and project engagements are scoped individually. Not sure what you need? Start with a session — we'll figure it out from there.
-
Identifying blind spots and missed opportunities
Clarifying your brand strategy
Sharpening brand messaging and narrative
Discussing a brand platform for a new project
Deciding whether a rebrand/repositioning is actually needed
Campaign ideas that need clarity or creative direction
What to stop doing and what to double down on
Your custom questions — we’ll focus on what’s most pressing
-
The session is often just the beginning. Depending on your diagnosis, we might do a follow-up session, bring the work to your team through a workshop, or go deeper with a full project engagement — strategy, repositioning, or ongoing brand support. It all depends on what you actually need.
