Brand Therapy
For founders and teams that are done blending in.
Hi, I’m Polina.
With 10+ years of experience in brand strategy & management, I help brands cut through the noise by getting clear on their value proposition, positioning, and strategic & creative direction.
If you’re too busy executing, overwhelmed by ideas, and unsure where to focus, I act as your thinking partner — helping you step back, realign priorities, and make clearer brand decisions.
The outcome? Clear direction, impactful actions, and marketing time, energy, and budgets focused on what actually works.
10+ years
of experience in various brand roles
8 industries
from DTC (femtech, fitness, fashion, beauty, and lifestyle) to B2B (fintech, SaaS)
10 markets
Europe (France, Germany, Spain, UK, Belgium), SEA (Singapore, Indonesia, Thailand), US, and Russia
∞ love
for branding, creativity, and design
What is Brand Therapy?
Brand Therapy is my 3-step approach to getting to the root of what's holding your brand back. Structured sessions and workshops designed for founders and teams who want real clarity, a creativity boost, and a fresh perspective.
Step 1
Diagnosis
Before we meet, you fill out a short form, and I run a thorough brand audit. So when we sit down, we're already aligned on the exact problem we’re solving.
Step 2
Session
A structured 90-minute session where we dig into the problem, explore solutions, and build a clear direction, through a series of prepared questions and exercises.
Step 3
Prescription
After the session, you receive a full summary: brand audit results, problem statement, solutions, and agreed next steps.
