Brand Therapy

For founders and teams that are done blending in.

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Hi, I’m Polina.

With 10+ years of experience in brand strategy & management, I help brands cut through the noise by getting clear on their value proposition, positioning, and strategic & creative direction.

If you’re too busy executing, overwhelmed by ideas, and unsure where to focus, I act as your thinking partner — helping you step back, realign priorities, and make clearer brand decisions.

The outcome? Clear direction, impactful actions, and marketing time, energy, and budgets focused on what actually works.

About me
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10+ years

of experience in various brand roles

8 industries

from DTC (femtech, fitness, fashion, beauty, and lifestyle) to B2B (fintech, SaaS)

10 markets

Europe (France, Germany, Spain, UK, Belgium), SEA (Singapore, Indonesia, Thailand), US, and Russia

∞ love

for branding, creativity, and design

  • “It's incredible how much impact one person can have in such a short period of time"

    Max Honig,
    Appinio CEO

  • "Polina is a delight to work with and has a true gift for design and strategy. We have a much firmer grasp on how to tackle our creative strategy thanks to her."

    “Girls Who Excel”,
    Keaton

  • "We were taken aback by the exceptional detail and creativity that went into our branding. Polina and her team truly got us and our brand, and the final result was beyond our expectations!"

    “Get a room”,
    Founders

  • "It’s hard to imagine not having had Polina as an integral part of the FitTripper journey. She is highly intelligent, played a critical role in our company’s development, and I would strongly recommend working with her."

    Rob Krieger,
    FitTripper CEO & Founder

What is Brand Therapy?

Brand Therapy is my 3-step approach to getting to the root of what's holding your brand back. Structured sessions and workshops designed for founders and teams who want real clarity, a creativity boost, and a fresh perspective.

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Step 1
Diagnosis

Before we meet, you fill out a short form and I run a thorough brand audit. So when we sit down, we're already aligned on the exact problem we’re solving.

Step 2
Session

A structured 90-minute session where we dig into the problem, explore solutions, and build a clear direction, through a series of prepared questions and exercises.

Step 3
Prescription

After the session, you receive a full summary: brand audit results, problem statement, solutions, and agreed next steps.

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FAQ

  • Marketing without a strong brand strategy is like building a house without a foundation. A clear brand strategy helps you stand out, attract the right audience, and make your marketing efforts more effective and sustainable.

  • Item description

  • Brand strategy isn’t about spending more—it’s about spending smarter. It ensures that every marketing dollar is invested in what actually moves the needle, rather than wasted on random tactics.

  • A session is €290. It includes a pre-session brand audit, a 90-minute deep-dive into your specific problem, and a follow-up summary with next steps you can act on immediately.

    Workshops and project engagements are scoped individually. Not sure what you need? Start with a session — we'll figure it out from there.

  • The session is often just the beginning. Depending on your diagnosis, we might do a follow-up session, bring the work to your team through a workshop, or go deeper with a full project engagement — strategy, repositioning, or ongoing brand support. It all depends on what you actually need.

  • Absolutely. Even established brands need to evolve to stay relevant. If you’re struggling with differentiation, scaling, or customer retention, brand strategy helps refocus and strengthen your market position.

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Ready to talk about it? Book a session.