Personal Brand 👩🏼‍💻
& Gh👻stwriting.

For Founders & Creatives who want to stand out, grow their audience, and turn content into leads. All while being themselves and actually enjoying it.

Tell me more

If you’re here

It’s probably one of those moments when…

  • You know you should work on your personal brand, but don’t know where to start.

  • You post when inspiration comes, but there’s no real strategy or rhythm.

  • You tried to stay consistent… and then burnt out.

  • You’re tired of the same 3 likes (thanks, Mom).

  • You’re a busy founder or creative — great at everything except finding time to post consistently

  • In either case — I got you!

Sounds about right

Hi, I’m Polina 👋
I used to hate LinkedIn.

The cringe. The overthinking. The anxiety after you hit “post”.

I cared too much about what others thought, and not enough about what I actually wanted to say.

Then something shifted. I stopped posting for “the algorithm” and started posting for me.

In less than a month, my posts reached 60K+ impressions, hundreds of reactions, and a solid +15% MoM growth, along with new inbound opportunities coming in. All of that with just 1K followers, so no, you don’t need 100k to start seeing results.

Most importantly, it finally feels easy, not forced.

Now I want to help founders and creatives do the same, leveraging my 10+ years of experience in brand building, copywriting, and content creation.

Learn more

You’re in the right place if you want to

  • Actually enjoy building your personal brand

  • Find your unique voice and edge

  • Stay consistent without burning out

  • Turn content into opportunities

  • Create standout content that people love and connect with

  • Increase your engagement, reach thousands of the right people, and attract inbound leads — even without a huge audience.

Learn more

Early Birds Promo

*only valid for the first 3 clients who join in November*

Starter

Audit + Strategy

    1. Personal Brand Strategy
      Positioning, TOV, narrative, and POV.

    2. Profile Glow-Up
      Headline, bio, banner.

    3. Content Strategy
      Pillars, ideas, outlines

    4. Best practices
      Copy, mindset & growth tips

    1. Free discovery call
      (goals, audience, personality + a chemistry check)

    2. Follow-up questionnaire

    3. Audit
      (profile, tone of voice, content)

    4. Strategy call
      (60 minutes to align, refine, and set your direction)

    5. Delivery
      (all recommendations in a clear, actionable format)

  • Founders & Creatives who want a clear positioning, an optimized profile, and a content strategy to execute on their own.

€1200 €490

Rising

Audit + Strategy + 4 posts/mo

  • Everything in Starter, plus:

    Content Plan

    • 4 ready-to-go posts/mo (copy + visual)

    • Light editing & feedback on up to 4 posts you draft yourself.

    1. Free discovery call
      (goals, audience, personality + a chemistry check)

    2. Follow-up questionnaire

    3. Audit
      (profile, tone of voice, content)

    4. Strategy call
      (60 minutes to align, refine, and set your direction)

    5. Weekly content
      (1 post/week: copy + visual)

    6. Monthly review
      (performance, tweaks, next-month plan)

  • Founders & creatives who want a clear strategy and consistent content support, without writing everything themselves.

€1700 €850

Pro

Audit + Strategy + 8 posts/mo

  • Everything in Starter, plus:

    Content Plan

    • 8 ready-to-go posts/mo: copy + visual

    • Light editing & feedback on up to 4 posts you draft yourself

    1. Free discovery call
      (goals, audience, personality + a chemistry check)

    2. Follow-up questionnaire

    3. Audit
      (profile, tone of voice, content)

    4. Strategy call
      (60 minutes to align, refine, and set your direction)

    5. Weekly content
      (2 posts/week: copy + visual)

    6. Monthly review
      (performance, tweaks, next-month plan)

  • Founders, solopreneurs & creators who want to grow fast, build momentum, and turn LinkedIn into a true acquisition channel, without touching the blank page.

€2400 €1200

Free discovery call

*12 posts/mo and more also available upon request.

  • Polina helped me shape a personal brand that truly reflects who I am as a strategy consultant and leadership coach. Her balance of rigor and intuition made the process feel genuine and personal. I now have a brand — and a website — that captures my unique mix of skills beautifully.

    Joelle Atallah,
    Strategy Consultant & Coach

  • "If I had to rebuild my personal brand from scratch, Polina would be my first call. I love how she thinks, writes, and transforms complex (and often boring) topics into stories you actually want to read."

    Anastasia Belugina,
    Strategy Consultant & Entrepreneur

  • “It's incredible how much impact one person can have in such a short period of time"

    Max Honig,
    Appinio CEO

  • "Polina is a delight to work with and has a true gift for design and strategy. We have a much firmer grasp on how to tackle our creative strategy thanks to her."

    Keaton,
    Girl Who Excel

Why work with me?

10+ years of experience

A decade building brands across lifestyle, DTC, and tech taught me how to write killer hooks, create scroll-stopping content, and turn even the most complex (or boring) topics into stories people actually want to read.

3-in-1: Strategy + Copy + Design

I take care of everything — the strategy, the words, the visuals. From the hook that pulls people in to the image they can’t scroll past. It makes things easy for you and keeps your personal brand cohesive, consistent, and very you.

From complex to engaging

I don’t care if you’re in logistics, GTM, or fintech (been there, done that). I’ll find the human angle that makes it click. There’s always a story, and I’ll help you tell it. Try me :)

Free discovery call

A knack for storytelling

I love a good story, and I’ll help you write yours. We’ll find the angles, the moments, and the voice that make you sound like… you. The real you, not the “thrilled to announce” version.

I walk the talk

My own brand is growing as we speak: 60K+ impressions in under a month, hundreds of reactions, +15% MoM growth, and inbound opportunities already landing (all with just 1K followers). I test everything on myself first, learn what works, and bring the best parts to you.

I’ll make you fall in love with LinkedIn

Really. The only way to stay consistent (and convincing) is to actually enjoy it and show up as the real you. I’ll help you do both. No more overthinking, cringing, or never pressing “post.”

Let’s chat! Book a free discovery call.

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