Hi Revolut!

Introducing the
“Life on tap”
campaign.

As part of my Brand Activation Manager application, I couldn’t resist creating a campaign for you. I know you didn’t ask for it, but let me know what you think.

Concept

“Life on Tap” means a life in flow — smooth, effortless, and full of opportunities.

It’s the feeling of having everything you need one tap away.

Whether it’s paying a friend, booking a flight, investing, or splitting brunch, it all happens instantly, intuitively, and beautifully. On tap.

One idea,
three dimensions.

  • World on tap

    Targeting travellers and explorers.
    Seamless global spending, real exchange rates, zero fees — wherever life takes you.

  • Life on tap

    Focusing on everyday ease and joy.
    Instant transfers, shared bills, joint accounts — all the moments that make life beautiful.

  • Money on tap

    Focusing on freelancers, founders, and financial freedom. Investments, crypto, and bonds — everything you need to grow your money, on tap.

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Activation
& Rollout.

    • Ownable brand language across all channels: visual, verbal, and even sonic (think a catchy soundtrack with the tapping sound)

    • Strong storytelling potential blending aspiration and product benefits.

    • Designed to feel native on every platform, from premium OOH to social.

  • Large-format visuals focus on emotion and simplicity — cinematic moments paired with clean copy and app notifications.

    Executed as city billboards, transport hubs, or airport placements, each piece speaks to a different Revolut audience in motion.

  • Short-form videos and carousels bring the “tap” moment to life — visualized through gestures, taps, and dynamic transitions.

    Notifications and sound design (tap-beeps, rhythm, motion) reinforce the brand’s instant, intuitive experience.

  • Encourage creators and users to share their own “On Tap moments” — small glimpses of how Revolut fits into their lives:

    • Travellers showing how they pay abroad, exchange currency, or book experiences — #WorldOnTap

    • Friends splitting brunch or rent — #LifeOnTap

    • Freelancers or founders celebrating instant payments — #MoneyOnTap

The On Tap platform is designed to work across every touchpoint — from outdoor to social — through a flexible creative system that adapts to any format: static, video, or experiential.

Hope you’ve enjoyed it!

I’m also one tap away. Looking forward to hearing from you!

📩 polina.leman@gmail.com

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