Pleo x Polina

Brand Management Lead Application

Hi, Pleo!

*

Hi, Pleo! *

I’m Polina. You don’t know me yet, but we’re about to change that. You were asking about my “why”, so let’s start there.

Why Pleo?

Fun fact: I first noticed Pleo because of your branding and absolutely loved it. I still do, but totally understand that things change, brands evolve and I’d love to be a part of this new chapter!

  • I love how you’re challenging the category by building a brand that’s truly human, daring, and the opposite of boring. That challenger mindset shows up everywhere — from the product and mission to the look, feel, and voice.

  • You got me at “more than you’d expect.” I truly believe it’s a prerequisite of a strong brand, team, and company. To me, it’s not just about going the extra mile, it’s also about that element of surprise that makes all the difference.

  • I’ve been working in startups and scaleups most of my life, and I truly love this fast-changing environment, a mix of strategy and execution, and the impact one can have, no matter the title.

Why this role?

The mission

Leading a rebrand is an amazing opportunity to redefine how a brand shows up in the world, aligns teams, and sets the tone for what comes next. I’d love to help bring that next chapter to life at Pleo!

The mix of strategy and execution

I’m as obsessed with crafting a good brand strategy as I am with bringing it to life. If there’s one thing I’ve learned, it’s that even the smartest strategy means little if execution is messy.

Dream team

I’ve heard great things about working at Pleo, and after some time working on my own, I do miss being a part of the team and working together towards one big goal truly excites me.

Why me?

Been there, done that
I’ve successfully delivered brand repositioning before: from strategy all the way through rollout and adoption.

I work well across teams
Product, design, marketing, leadership — I’m comfortable connecting the dots and keeping everyone aligned.

Startup mindset
Most of my career has been in startup and scale-up environments, so I’m used to moving fast and figuring things out as we go.

Strategic, but very hands-on
I care about the big picture just as much as I do about the details and processes that make it work.

Designer’s eye
As a certified graphic designer, I’ve built brand identities myself and understand how meaning translates visually.

  • “It's incredible how much impact one person can have in such a short period of time"

    Max Honig,
    Appinio CEO

  • "Polina is a delight to work with and has a true gift for design and strategy. We have a much firmer grasp on how to tackle our creative strategy thanks to her."

    Keaton,
    Girl Who Excel

  • "We were taken aback by the exceptional detail and creativity that went into our branding. Polina truly got us and our brand, and the final result was beyond our expectations!"

    Get a room, Founders

  • "It’s hard to imagine not having had Polina as an integral part of the FitTripper journey. Polina overall is a very intelligent person, she was critical to our company’s early-stage development and I would strongly recommend working with her".

    Rob Krieger,
    FitTripper CEO & Founder

Hope you’ve enjoyed it!

Looking forward to hearing from you!

📩 polina.leman@gmail.com

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