“Sleep Welle” is a blend of herbs that ease the mind into a deep, restful night’s sleep.

For the campaign, I took the evening ritual back to where the ingredients come from. Back to nature, where body and mind go quiet.

Every element is intentional: the duvet cover matching the product’s branding, the meadow filled with the herbs the tea is made of, the feeling of being fully relaxed and connected to yourself.

*Spec campaign, not commissioned by or affiliated with WelleCo.