The idea was to highlight the brand’s USP and illustrate it visually. Bamboo as a metaphor for growth: strong, natural and long, just like the lashes Sown helps achieve. In an imaginary bamboo forest, the serum tubes grow alongside the trunks at the same scale, as if they belonged to the landscape.

The beauty close-up carries the same idea to the face, with floral makeup that brings the forest’s blooms onto the skin and keeps the focus on the lashes, the brand’s promise.